Saturday, October 13, 2007

Beer and Clamato Juice?

Anheuser-Busch’s EVP/CCO Bob Lachky let us in on an ongoing product test of a new product, Chelada, a blend of Bud and Clamato. Clamato? Clam juice?He says it’s big in the Latino culture and predicts it will be huge in ‘08. Lachky alluded to something apparently similar, Sneaky Pete’s? I never heard of this but beer and clam juice has never piqued my interest. Said he used to drink them in college. Personally, I never got past tequila, salt and lemons. Anybody drink Buds and clam juice ever?
Anyway, Cheladas will go up against Miller Chill, already out in the marketplace. Miller Chill contains salt and lime but Cheladas will push the envelope further, adding … Clamato. It sounds so bad it’s got to be good. (Sorry, Smuckers.)
In the Quad Cities, we used to call this "Red Beer". Not with clamato juice but with tomato juice.
We would order a beer and a small can of tomato juice, pour the beer into the glass and have a drink. You then filled up the beer to the top with tomato juice. Shoot pool, drink away. I don't ever remember having hangover with this stuff but then I don't remember a whole lot from those days. Cheers!

1 comment:

Anonymous said...

And I remember, from my year at college in Dubuque, a card game called Euchre and Star Beer. The movie Take This Job & Shove It (a true classic) was made at their brewery.

But never, ever tomato sauce and beer. Musta been a Quad-Cities thing.

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