Gimme a Break...all day long

Enough..enough already with the same commercials shown ad nauseum through the tournament. Watching last night, I kept score...in 20 minutes we saw 18 :30 commercials. I understand advertising, I know the concept of "branding", but if I hear Coach K talk about "trust" one more time while shilling for Chevy or those two Applebee clowns again, I'm gonna hurl.